WHAT WE DO

Capital F invests in technology for the $15 Trillion female economy. We back top founders building in Health, AI, and Digital Commerce.  

Capital F invests at Pre-Seed and Seed stage. We invest primarily in B2B SaaS and B2C technology. 

Capital F VC

Investment Strategy

Capital F invests in technology for the $15 trillion female economy — the 85% of consumer spending women control. We back exceptional founders building across Health, AI, and Digital Commerce at pre-seed and seed.

We are operators who invest. We've built and scaled companies from scratch, and we bring that experience directly into the work — from go-to-market strategy and key hires to customer introductions and fundraising. We don't just write checks. We help founders move faster through the hardest phase of building a company.

We're looking for the top 1% of founders: people with deep domain expertise, the capacity to become world-class operators, and the ambition to build category-defining companies in markets that matter.

Margaret Coblentz Dawn Dobras Capital F

ABOUT US

Capital F is founded by GPs Dawn Dobras and Margaret Coblentz, two digital operators with experience as founders, CEOs and investors.

Margaret Coblentz

Margaret is Co-Founder and General Partner of Capital F, a pre-seed and seed fund investing in AI-enabled platforms, women's health, and digital commerce. She is known for writing the first check and staying in the trenches — from the first hire to the first pivot and brings something most VCs can't claim: she's built and scaled the businesses she now backs.

As an operator, Margaret grew the e-commerce division of a major retailer from $20M to nearly $100M in revenue, founded and bootstrapped her own luxury DTC brand — Frances Austen — through a successful acquisition.

A Stanford GSB, and UCLA alumna and founding member of The Council Angels, she believes the best investments sit at the intersection of deep human insight and great technology. She lives in San Francisco with her husband and three children, and is hooked on continually learning new skills — currently: tennis and speaking French.

Dawn Dobras

Dawn is an operator turned investor.  A fierce believer in changing who and what gets funded, Dawn co-founded Capital F VC, which invests in the $15 Trillion Female economy in areas of health, AI and digital commerce. She is former  CEO, board member, and unapologetic operator who’s spent 30+ years scaling brands that punch above their weight. Most recently, she led Credo Beauty—named Fast Company’s “World’s Most Innovative Beauty Company”.

She is Entrepreneur-in-Residence at Harvard Business School, where she received her MBA, and an active angel investor.  Based in Mill Valley, CA with her husband and three surfing boys, Dawn’s a third-generation entrepreneur and competitive master rower who loves to win.

INVESTMENT CRITERIA

We Look For:

  • Pre-Seed and Seed stage companies focused on: digital commerce & AI, the digital workplace and health.

  • A passionate, unique vantage point on overlooked problems and under-innovated industries

  • A superpower that specifically enables you to solve the problem, and the skill to get it done

  • Ambitious, imaginative, kind people

  • US-based businesses

  • Digital visionaries 

  • “She's been an invaluable connector, unlocking important relationships for our trajectory. And most importantly, she's a total delight to work with.”

    Kiki Freedman – Founder & CEO, HeyJane

  • “Margaret was our first investor, providing strategic advice foundational to our business model. Her thoughtful wisdom and emotional support have been game-changing.”

    Emily Gittins – Founder & CEO, Archive

  • “Margaret and Dawn are probably the best investors you can get. They're way more than just investors - they're entrepreneurs and operators themselves. Their support to me is just invaluable. It's like having a secret weapon in your startup arsenal.

    Yiqi Wu – Founder & CEO, Aimerce

  • “She is a dream investor, a passionate supporter, and provides valuable insights on operations and strategy.”

    Melanie Wolffe – Founder & CEO, Brella

  • “A recommendation from Dawn goes a long way - her network is open and they trust her deeply.”

    Nick Benson – Founder & CEO, Atelier

  • “Meeting Margaret early in my founder journey was a game-changer. She helped me refine my deck, strategize my investor pipeline, introduced me to her extensive network, and was a wise advisor when dilemmas popped up.”

    Charlotte Meerstadt – Founder, Fram

  • “She is the type of investor that you brag about on your pitch deck.”

    Jane Mosbacher Morris – Founder & CEO, To the Market

  • “Dawn has been one of the most value-additive investors on our cap table. If you’re fortunate to get the opportunity to work with her, don't hesitate!”

    Janvi Shah – Founder & CEO, Powered By Hue

  • “It wasn’t until I started working with Dawn that I fully realized the immense value of having a female operator and investor who has been through it before.”

    Jhillika Kumar – Founder & CEO, Mentra

  • “It takes no time to get her up to speed. She is able to navigate the nitty gritty and still keep me focused on the big picture - scaling!”

    Meg Greenhalgh Pryde – Founder & CEO, Brandefy

  • “Every conversation with Dawn begins with: ‘No really, how are you?’ Her genuine interest in the wellbeing of founders is truly remarkable.”

    Anna Robertson – Founder & Chief Content Officer, The Cool Down

Contact

General Inquiries

founders@capitalf.vc

Submit Your Pitch to Us

If you would like to pitch your company to us, please apply through our Deal Submission form below.

DEAL SUBMISSION